By Jim Lotz
In The Moral Equivalent of War: The New Role of Social Entrepreneurship in Community Development, Jim Lotz gives us a fresh understanding of Social Entrepreneurship. He teaches the principles of community development as the first steps social entrepreneurs should learn. Referencing a 1910 essay by William James “The Moral Equivalent of War” Lots invites us to focus on how clear sighted moral action can improve communities. He suggests that the most effective NGOs in development encourage those involved to run their own affairs in their own way, to operate democratically and efficiently while blending traditional practices and taking advantage of modern approaches to technology.